The Auren brief

One thoughtful preview, built from every detail.

Share what makes the business distinct and the result the website should create. We will turn those decisions into one focused direction and ask only when an important detail is missing.

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Helpful guidance

Give your preview a stronger point of view.

Share clear facts and decisions instead of design jargon. If something is unknown, tell us what should stay undecided instead of guessing.

0%brief strength

Be specific. Name the buyer, offer, action, and real reason to trust the business.
Describe the result. Explain what visitors should understand or do—not just “make it look modern.”
Set boundaries. Tell us what cannot be invented, omitted, cropped, or copied.

Strengthen next: A specific business description · A recognizable ideal customer · One measurable website goal

Step one

Tell us what the business is and what the site must accomplish.

Business name *Industry *

Business description *Answer: What do you sell? Who is it for? How does it work? What makes the experience different? Example: ‘We make small-batch jerky in four named flavors for direct shoppers and independent retailers.’Target audience *Describe a recognizable buyer and situation. Example: ‘Heat-seeking snack buyers and independent retailers looking for bold packaged foods.’

Primary website goal *Choose one result the site should increase and who should take that action.Primary call to action *Use the exact words visitors will click. Keep it direct and honest.

Secondary call to action

Still needed on this stepBusiness name · Industry · Primary call to action · A specific business description · A recognizable ideal customer · One measurable website goal